The French government is preparing a law by the end of the year that will limit unethical practices in the fashion sector.
Although it seems a sector based on beauty, appearance and initially harmless, that of fashion is a very aggressive industry, the second most polluting in the world after oil. Hence, more and more brands and entrepreneurs seek to make the cycle of their garments more efficient and clean. But it is no longer just a private issue: countries are beginning to take action, and France will be one of the pioneers in this matter.
As the specialized media Women’s Wear Daily advances, France is preparing a law that will prohibit the destruction of garments that are left out of the sale. The initiative is part of the Secretary of State of the Ministry of Ecological Transition, specifically Brune Poirson, its secretary. The rule is born from a 2018 idea of Prime Minister Edouard Philippe, who announced 50 proposals to implement circular economy initiatives. The initiative is in its final phase and will be approved by the end of the year, according to Silvia Ayuso.
The luxury industry in the fashion world lives on exclusivity. It is your base and your objective. Hence, the garments are specific, with a waiting list. The surplus is not well seen, so certain fashion houses decide to get rid of the surplus with unethical practices such as destruction or burning. In summer of 2018 it was learned that the British Burberry had burned their surplus, valued at more than 32 million euros; among them, 11 million in perfumes. Although they argued that the energy generated with the burning was stored and that, therefore, it did not contaminate, finally in September they decided to end this practice.
If the problem of the luxury industry is to control the quantity of products on sale, the one of other brands of fast fashion is the excess of production. Hence, in the spring of 2018 it was known that H & M accumulated in its stores a quantity of clothing with a value of over 3,400 million euros and that part of it was burned.
The one in France is the first legislative step in substance by a country, but not by the European Union. In 2015, the EU created the so-called European Clothing Action Plan, which seeks to improve the practices of the cycle, from obtaining fiber to consumption to production or recycling, and to which it allocated 3.6 million euros. According to a report by the Business of Fashion portal, the fashion industry discards 500,000 million euros of clothing per year. In addition, France is one of the pioneering countries in environmental policies, which a year ago decided to ban single-use dishes and cutlery, a decision that was later extended to the entire EU.