Uber dismisses 400 workers in the marketing department

       

The adjustment means cutting the department of the US transport company by one third

The US multinational on demand transport Uber reported Monday that it has laid off 400 workers from its marketing department, which makes up a third of the around 1,200 employees in this section.

In a statement, the San Francisco firm (California, USA) has confirmed the information advanced by The New York Times and explained that the decision is part of the “restructuring” process in which Uber has been immersed since its IPO on May 10.

“Let’s talk clearly: we have to regain our advantage. We win by being fast and many of our teams are too big, which makes the job doubled,” Uber CEO Dara Khosrowshahi explained to justify layoffs.

The decision comes after two senior executives of the company left the company on June 7, the hitherto chief of operations, Barney Harford, and the marketing manager, Rebecca Messina, who justified at that time that their positions had left if necessary with the restructuring.

In the case of Harford, it was Khosrowshahi himself who went on to assume his responsibilities, since once he made the IPO and with “the current progress of the company” he said he felt more time to get involved in the day to day. “This will allow me to be more involved in daily operations and help our leaders solve problems in real time, while ensuring that we make our vision for the platform a reality,” said Khosrowshahi.

Regarding the hitherto head of marketing, the CEO explained that “it is increasingly clear that it is crucial for us to have a consistent and unified narrative towards consumers, the press, partners and politicians”, so he decided combine marketing, communications and policy units.

With this, Messina’s position disappeared, and became part of a new macro department run by the hitherto vice president of communications and public policy, Jill Hazelbaker.

In parallel to the announcement of Uber, its great competitor in the US and Canadian markets, Lyft, revealed changes in its organizational chart, in this case the resignation of its chief operating officer, Jon McNeill, whose position will disappear and the functions will be divided between Other managers.

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